Pure Fiber

Combating the global problem of plastic waste


Client: Stora Enso

Focus: Concept Creation, Industrial Design, Project Management

Consumers are looking for products that enable them to lead more eco-friendly lives. They want to minimise waste, their carbon footprint and reduce their use of plastic. Strong brands can meet these demands and prove to consumers their ambitions and progress towards a circular economy.

PureFiber™ by Stora Enso is a new selection of formed fiber products helping customers to replace plastics. Formed fiber products are designed for their intended use and can either be recycled or composted after use.

It’s their first line of eco-products to replace plastic. The moulded fiber technology makes it possible to manufacture circular products, built in a way that they are renewable, recyclable, biodegradable and do not contain any plastic.

The new material is meant for single-use food packaging items such as plastic-free cups, bowls, clamshells, plates and coffee cup lids as well as non-food applications.

A suggestion was made to draw inspiration from classical Scandinavian design with a touch of futurism and use the material properties to create something that felt new and exciting.

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